our work
We get to work with some pretty awesome clients!
Once the strategic groundwork is laid, our project management prowess comes into play. We’re masters at setting timelines and orchestrating production schedules, ensuring that every detail aligns seamlessly with the overarching strategy.
With roots deeply intertwined in Maryland’s non-profit and mission-based landscape, Harp&Spice approaches every client with a commitment to innovation. Our creative solutions elevate communications, generating tangible results while maintaining a steadfast adherence to deadlines and deliverables. Strategic marketing development is at our core, with branding acting as the guiding star of our comprehensive services.
Our mission is clear: to shed light on your brand, empower your mission, and introduce your message to new horizons.
Collaboration is our Fuel
Our work culture thrives on diversity of thought and collaboration. We believe that the best solutions emerge when every voice is heard. Our agency is designed to seamlessly tap into industry leaders and resources whenever necessary, reinforcing our commitment to excellence.
It is within this collaborative ecosystem that we truly shine, delivering not just solutions, but the right solutions.
We’ve been honored to work with organizations like:
Some Success Stories
Strategic Marketing Transformation
Our collaboration with the Neighborhood Design Center (NDC) marked a pivotal chapter in our journey. From October 2020 to April 2021, we embarked on a journey to craft a strategic marketing plan that would redefine NDC’s outreach approach.
Through interviews with key stakeholders, we unearthed four primary objectives. Our strategy entailed not only ideation but also a step-by-step playbook for achieving quarterly goals.
Executing the Vision
The implementation of our marketing plan required the establishment of systems and processes.
We dedicated the first three months of September 2021 to ensure internal readiness, enabling the NDC team to focus on innovation and nuances.
We introduced Standard Operating Procedures, weekly check-ins, storytelling meetings, and a social media onboarding guide to enhance efficiency and minimize errors.
A Season of Impact
Giving Campaigns In November and December 2021, we orchestrated Giving Tuesday and end-of-year giving campaigns. Collaborating with NDC team members and consultants, we conceptualized a campaign centered on storytelling.
This approach birthed branded videos and graphics that reinforced the overarching message across various platforms. Key stakeholders contributed video content, igniting engagement and ultimately raising $22,000.
Monitoring Progress
Monthly reports mapped to marketing plan goals and Key Performance Indicators (KPIs) provided insight into our progress.
Visuals tracking growth from September 2021 to February 2022 guided our quarterly strategy documents, offering a clear pathway to goal attainment.
In collaboration with some other pretty awesome Baltimore agencies
Maryland Department of Health – Oral Health Office – 2 Minutes with Your Dentist Could Save Your Life with Link Studio and Andrea D. Martin Consulting
- Communications Plan
- Video
- Media Relations
- Social Media
- Advertising
Belair-Edison with Sagesse Inc
- Belair-Edison Rebranding
- Why Belair-Edison is Taking on a Rebranding Effort
- Belair -Edison Launches New Marketing Campaign
- Monthly newsletters and organic content
